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Mar 12, 2022Liked by Andrew Heard

this was a great article! advertising is based on manipulating most people's desire to have / own / possess objects, which is an innate process for most - materialism. on the other hand there are many people who reject wanting to own anything: they do not want to buy a house, or have a gazzillion kitchen appliances and other machines running their household. finally there are those for whom immaterial things are most valuable, such as ideas, knowledge and the exchange of experiences. what unites us is our desire to have a choice. as long as it isn't forced on us at gunpoint and we can survive without wanting to have it all, even advertising can be OK (subbd).

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